For my own brand, I chose elements that were simple yet bold enough to be memorable. I chose multi-colored gradients as part of my brand to reflect the enthusiasm, passion, and boldness that my own brand is built on. Adding the word “creative” to my brand represents my goals, personality, and love for design, brand development, and content creation. As a creative, I pursue inspiration, integrity, and  purposeful content. Why am I using the word “creative” as a noun? As author Jeff Goins put it, “A creative is an artist. Not just a painter or musician or writer. She is someone who sees the world a little differently than others. A creative breaks the rules. And as a result, she sets a new standard to follow.”